A job search today can be a lot like looking up at a clear night sky without knowing what you’re looking at, let alone where to focus your attention. The number of stars shining back at you is both dazzling and overwhelming. Unless you have a game plan going into the watch party, it’s difficult to know what exactly you’re looking at -- or for. 

This is where personal branding comes in. When it comes to finding your next job, think of your personal brand as a key part of your job seeking game plan. You begin with identifying your North Star, and then building out from there. In today’s presentation, you will learn 3 ways to leverage personal branding for your job search so that you're not just job hunting; you’re spotting the right opportunities for you while positioning yourself as the irresistible choice in a sky full of options.