Elevator pitch

A clear, confident introduction, sometimes known as an "elevator pitch" (from those rare instances when you can connect with someone in an elevator) can instantly set the tone in any professional interaction. 

Whether you’re meeting a networking contact or answering “Tell me about yourself” in an interview, a concise well-crafted intro helps others quickly understand who you are, what you do, and (in an interview) why you’re a good fit. 

It's not a "pitch" as you are not trying to do a hard sell. Rather, you are trying to convey who you are as a professional in a concise and compelling way.

Show Confidence and Purpose

How you say it matters as much as what you say. Be clear, direct, and positive. 

Nonverbal communication is key. Make good eye contact, smile, and follow the other person's lead in shaking hands (some people prefer not to). 

In an interview, avoid over-explaining or listing your entire resume. Focus on what’s relevant and impactful. 

Tailor Your Message to the Setting

Keep your intro adaptable. A casual networking event might call for a brief, conversational approach, while an interview needs more detail and alignment with the role. 

A written bio is also an introduction and might have more information. 

Create a Strong First Impression

In a networking setting, keep your intro short, clear, and engaging. Example: “I’m a digital marketing specialist with a background in SEO and analytics. I’ve helped companies significantly increase pageviews. Right now, I’m exploring new opportunities where I can expand that impact.”

Your LinkedIn headline and About sections are also introductions. See those sections of our website for more information. 

Open Doors Through Clarity

A strong introduction in a networking setting makes it easier for others to help you. When people understand who you are and what you’re seeking, they’re more likely to think of opportunities, referrals, or advice that will be on target for you.

Clarify and Project Your Personal Brand

Your introduction should reflect your unique strengths, goals, and personality. This is your chance to control the narrative and highlight what sets you apart.

  • Focus on your core skills and industry
  • Align your message with your career goals
  • Use consistent language across your resume, LinkedIn, and real-life conversations

Answer “Tell Me About Yourself” with Strategy

This common interview opener isn’t small talk—it’s your chance to set the agenda. Many job seekers fail to practice and this is a missed opportunity!

There are several structured formats you can use. The most common one:

  • Present: What you’re doing now (or most recent job if unemployed)
  • Past: How you became who are now (professionally)
  • Future: How your past experiences make you a strong candidate

Example: “Currently, I’m leading a team of four and launching a new B2B content strategy. I've always loved creating content that connects, and I’ve spent my career creating marketing campaigns that often drove double-digit growth. I’m now looking to bring that expertise to a fast-growing SaaS company.”

 

Separator

Tools and Resources to Help You

Tools

Online Resources

Search Our Site

Enter a search term above to find more information on these topics:

  • Elevator Pitch
  • Introductions
  • Tell Me About Yourself